Brussels-based media platform for expertise and civil society initiatives for Ukraine and the EU
Who we are?
Promote Ukraine is an independent media and civil society platform that gives voice to experts from Ukraine and the EU on the issues relevant to both parties. It is a politically and governmentally independent organization with the seat in Brussels.
We are the voice of Ukrainian civil society in Brussels. We empower Ukrainians to take up their role as free European citizens.
We boost the visibility of Ukraine within the EU. We strive for a behavioural change in relation to Ukraine and Ukrainians in terms of mutual respect, dignity and responsibility.
We promote Ukraine in political, business and non-governmental circles of European countries and we support the application of European values in Ukraine.
Promote Ukraine seeks to facilitate relations between the European Union, its member states and Ukraine by walking the paths of culture, know-how, organisation, cooperation, information and entrepreunership.
The long-term perspective of Promote Ukraine is to establish a network “Successful Ukrainians – Prosperous Ukraine” – a network of people who are ready to use their skills and time in benefit of Ukraine.
We act according to the principles of mutual respect, inclusion, autonomy and support. We strongly believe that it is people that make the change happen.
How it was?
Since 2014 Promote Ukraine has proved itself a reliable partner of international institutions and organisations. We have organized more than 70 events in Kyiv and Brussels. We organised human rights conferences at the European Parliament. In June 2015 we participated in a business forum, where we represented Ukrainian SMEs. In June 2016 we organized a business seminar on agriculture with the aim to boost business connections between Ukrainian and European companies.
We launched the project “Promote Ukraine Culture”. Thus, a Belgian author Niels Smeets voluntarily invested 2000 hours to write a book “Ukrainian Grammar for Dutch Speakers”, and we provided him with the platform to boost the visibility of the book since the purpose of the book is not a commercial, and the goal is – to promote the Ukrainian language in Belgium and the Netherlands. We have also published Niles’ e-book “Ukrainian-Dutch Dictionary”. In 2016 we have started Kids Club for Ukrainian Language – Sovenyatko, and in 2018 – Ukrainian Folk Dance classes – Soveniatko Dance.
We have established a training cycle for Ukrainians of Belgium in order to help them develop their skills and competences. We have already had 10 training sessions since December 2015.
Our project “Promote Ukraine Media” includes our op-eds and video-reviews “UA in EU Watch”, a bi-weekly review of European Media on Ukraine. With this project we aim at extension of our own Russian-speaking media platform address-europe.com. The purpose of that web site is – to popularize European values among the population of Eastern Ukraine and deliver accurate information to the Russian-speaking population of Europe.
“Promote Ukraine Analytics” includes a yearly conference on relevant topic. Also, in 2019 we are launching the Journal “Brussels-Ukraїna Review”.
“PU Woman” is a gender equality project that includes EU-Ukraine Women in Politics and Brussels-Kyiv Women in Business.
In 2019 we are launching LEADS Ukraine – a mobile and web application to facilitate connection between different stakeholders related to Ukraine in Europe.
Promote Ukraine in the News
Promote Ukraine has positioned itself to further the friendship and cooperation between the EU and Ukraine’s emergent civil society. Being on the ground and involved has given the organization key insights and success in their ultimate goal of integrating Ukraine into a larger, mutually beneficial, European home.
Just like a product, a country also needs to protect and promote its brand. So, how do we change Ukraine's image? 'Promote Ukraine' founder Marta Barandiy thinks it's about the people and about making it personal.
Promote Ukraine's Marta and Anastasiia spent a day with the Current Time TV in Brussels.
Marta Barandiy talked about promoting Ukraine in Brussels in the program "Good morning, Lviv" on Lviv TV
The range of opportunities and initiatives of Ukrainian volunteers is expanding. Volunteers of the NGO Promote Ukraine presented Ukraine at business forum in Brussels.
Fashion show and Ukrainian party in Antwerp in frames of Music for Life. Video by Belsat TV